blog

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

How to start making data-driven decisions: the circular pathway

  •  31/10/2020 14:34
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5 min read

How to make data-driven marketing decisions that you can count on

  •  15/10/2020 12:57
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4 min read

Marketing mix modelling: 3 case studies from 2020

  •  28/09/2020 17:10
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4 min read

Flying solo: retrospective on two years in business

  •  14/09/2020 14:11
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4 min read

Marketing Mix Modelling: tips for choosing the right partner

  •  01/09/2020 10:32
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3 min read

Marketing Mix Modelling: What does it cost?

  •  19/08/2020 16:45
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3 min read

Marketing Mix Modelling: How can it be used in marketing planning?

  •  28/07/2020 16:44
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4 min read

Marketing Mix Modelling: What can I learn about how marketing channels work?

  •  25/06/2020 16:59
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7 min read

Marketing Mix Modelling: How does it work?

  •  30/05/2020 14:55
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5 min read

Can I help you? Is my offer right for you?

  •  18/04/2020 16:50
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3 min read

The man who stops the clock to save time

  •  27/03/2020 10:55
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2 min read

What happened the day I met Theo Paphitis

  •  29/02/2020 12:13
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3 min read