blog #business planning

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

How to Create and Allocate Your Marketing Budget

  •  01/04/2021 16:49
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3 min read

Good foundation principles for setting a marketing budget

  •  12/02/2021 13:33
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2 min read

How to start making data-driven decisions: the circular pathway

  •  31/10/2020 14:34
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5 min read

Marketing mix modelling: 3 case studies from 2020

  •  28/09/2020 17:10
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4 min read

Say what now?! Econometrics (by me) in plain English

  •  16/09/2019 14:28
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3 min read

Price is What You Pay, Value is What You Get – My 2p Worth

  •  31/08/2019 15:53
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3 min read