blog #econometrics

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

What is the most important ingredient in marketing mix models?

  •  23/08/2022 15:12
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3 min read

Marketing mix modelling: why is it in such high demand right now?

  •  11/04/2022 15:47
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3 min read

Marketing mix modelling: case studies for SMEs

  •  14/03/2022 13:47
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4 min read

Marketing Mix Modelling: How can it be used in marketing planning?

  •  28/07/2020 16:44
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4 min read

Marketing Mix Modelling: What can I learn about how marketing channels work?

  •  25/06/2020 16:59
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7 min read

Say what now?! Econometrics (by me) in plain English

  •  16/09/2019 14:28
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3 min read