Jo Gordon Consulting Ltd.
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Jo Gordon Consulting Ltd.
Home
Services
Overview
Marketing Mix Modelling
Marketing Analysis
Freelance Partnerships
About
Resources
Blog
Testimonials
Get in touch
blog #efficiency
Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:
Marketing effectiveness KPIs: Effect & Efficiency explained
12/11/2021 15:31
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3 min read
Why you need to monitor both effect and efficiency when making marketing decisions.
+44 (0)7757 086033
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Jo Gordon
jo@jogordonconsulting.com