blog #marketing analytics

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

Five years free: what I’ve learned from half a decade self-employed

  •  19/06/2022 16:30
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4 min read

Marketing Mix Modelling: tips for choosing the right partner

  •  01/09/2020 10:32
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3 min read

Marketing Mix Modelling: How can it be used in marketing planning?

  •  28/07/2020 16:44
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4 min read