blog #marketing effectiveness

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

Marketing mix modelling: why is it in such high demand right now?

  •  11/04/2022 15:47
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3 min read

Marketing effectiveness KPIs: Effect & Efficiency explained

  •  12/11/2021 15:31
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3 min read

Marketing performance: How many XXX is “good”?

  •  12/05/2021 12:22
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3 min read

Does your business social media strategy work?

  •  16/11/2020 15:53
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5 min read

How to start making data-driven decisions: the circular pathway

  •  31/10/2020 14:34
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5 min read

How to make data-driven marketing decisions that you can count on

  •  15/10/2020 12:57
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4 min read

Marketing mix modelling: 3 case studies from 2020

  •  28/09/2020 17:10
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4 min read

Marketing Mix Modelling: How can it be used in marketing planning?

  •  28/07/2020 16:44
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4 min read

Say what now?! Econometrics (by me) in plain English

  •  16/09/2019 14:28
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3 min read