blog

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

The transformative powers of marathon training

  •  29/04/2024 08:55
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2 min read

Five years working for myself

  •  23/09/2023 15:44
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2 min read

Unbox me! 3 ways that I support clients.

  •  25/05/2023 13:55
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3 min read

The good, bad, and bizarre of freelance payment models

  •  20/04/2023 14:12
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2 min read

Hacked: finding the positives from one careless click

  •  04/03/2023 12:24
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2 min read

When to Invest More in Marketing? 5 Signs

  •  25/11/2022 14:24
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2 min read

From trainee to treasurer: my secondary career as a volunteer

  •  18/10/2022 11:52
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3 min read

Four-year business anniversary

  •  20/09/2022 12:17
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3 min read

What is the most important ingredient in marketing mix models?

  •  23/08/2022 15:12
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3 min read

How getting older and perimenopause impacts my working life

  •  24/07/2022 15:22
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4 min read

Five years free: what I’ve learned from half a decade self-employed

  •  19/06/2022 16:30
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4 min read

What is a purchase cycle and why is it important?

  •  18/05/2022 17:55
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2 min read