blog

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

Five years free: what I’ve learned from half a decade self-employed

  •  19/06/2022 16:30
|
4 min read

What is a purchase cycle and why is it important?

  •  18/05/2022 17:55
|
2 min read

Marketing mix modelling: why is it in such high demand right now?

  •  11/04/2022 15:47
|
3 min read

Marketing mix modelling: case studies for SMEs

  •  14/03/2022 13:47
|
4 min read

5 key marketing metrics you should be tracking

  •  26/02/2022 13:53
|
4 min read

How learning to run helped my business

  •  31/01/2022 09:20
|
2 min read

2021 wrapped: another different one...

  •  18/12/2021 17:28
|
2 min read

Marketing effectiveness KPIs: Effect & Efficiency explained

  •  12/11/2021 15:31
|
3 min read

Don’t mix up your "C-words"! Correlation & Causation explained

  •  22/10/2021 08:16
|
6 min read

Hatrick! 3 successful years in business.

  •  20/09/2021 09:34
|
3 min read

I am unhappy in my job – should I start my own business?

  •  07/08/2021 14:57
|
4 min read

What is a feasibility study? Why including one can make your marketing mix project better

  •  17/07/2021 17:29
|
3 min read