blog

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

What happened the day I met Theo Paphitis

  •  29/02/2020 12:13
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3 min read

An honest perspective on IR35 from a small business owner

  •  29/01/2020 09:23
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2 min read

What a difference a decade makes: how I found my happy

  •  19/12/2019 09:52
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3 min read

What makes a good brief a great one?

  •  20/11/2019 19:04
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3 min read

Found my why, now finding my way

  •  05/11/2019 15:39
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4 min read

Driving me crazy: why I love the automotive sector

  •  15/10/2019 11:41
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3 min read

Happy Business Birthday: Five epic seasons in one year

  •  30/09/2019 21:08
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3 min read

Say what now?! Econometrics (by me) in plain English

  •  16/09/2019 14:28
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3 min read

Price is What You Pay, Value is What You Get – My 2p Worth

  •  31/08/2019 15:53
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3 min read

How to: be a slave to search algorithms … and then let them set you free

  •  14/08/2019 17:15
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2 min read

Get confident and be flexible. Get a cat.

  •  03/08/2019 16:05
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3 min read

A Day in the Life: awesome analyst between jobs

  •  15/07/2019 09:28
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3 min read